Google Business Profile for Stone Fabricators: The 2026 Optimization Playbook
70% of your local search traffic decides whether to call you based on your Google Business Profile. Here's the playbook.
Categories
Primary: "Countertop store." Secondary: "Marble supplier," "Granite supplier," "Stone cutter," "Tile contractor." The category mix is the single biggest ranking factor.
Photos — at least 100
Upload weekly. Before/after shots, slab close-ups, install photos, your team. Geotag them in metadata if you can.
Reviews — automate the ask
Send a review request 3 days post-install. The right time is when the customer is enjoying the new kitchen, not the day of install when they're stressed.
Q&A
Seed it yourself. Add 10 questions you hear constantly ("Do you do edge profiles?", "How long does installation take?") and answer them publicly.
Posts
Post weekly. Doesn't have to be elaborate — a slab arrival announcement works. Posts decay after 7 days but Google rewards consistency.